The global plastic crisis is reaching a critical tipping point. It’s time we collectively admit that all of our current efforts simply are not doing enough to curb the overwhelming amount of waste we create.
For decades, we’ve believed that we could reduce, reuse, and recycle our way to a healthy, petroleum-based plastic free planet. The reality is it’s just not enough. Not even close. Despite our best efforts to date, our landfills are overflowing, our waterways are contaminated, and 13 million tons of plastic are actively wreaking havoc on our ocean ecosystem. What’s worse? Experts estimate a 4X pile-on to the crisis by 2050 through even more consumption of traditional, petroleum-based plastic.
But it doesn’t have to be this way. Together, we can mobilize and solve our global plastics crisis. And while we must improve recycling and remain fervently committed to reduction and reuse, it is clear that if we are to truly avoid irreversible damage to our planet and our health, then we need to leverage PHA-based alternatives to strategically REPLACE petroleum-based, single-use plastics into extinction.
Why do we need more pressure to replace? The ugly truth is that nearly 90% of all plastics get used once and then tossed. And with a lifecycle of 200+ years, that means nearly every piece of traditional plastics ever created is still somewhere contaminating our planet. Compare that to PHA-based solutions like phade® that organically break down in a matter of months in both composting and marine environments. That’s a contrast of one product that essentially never dies vs the other, which naturally returns back to the earth, and actually goes away with the kind of end-of-life story that is remarkably sustainable. More than that, its centuries of pollution we can effortlessly avoid with a simple swap and, frankly, it’s a change the longevity of our planet depends on.
Combatting this crisis will take all of us working together. We developed phade® to give the world an innovative, functional solution to replace petroleum-based, single-use plastics. Join us by spreading the word and let’s make harmful petroleum-based plastic a thing of the past.